Companies don’t give a fuck. They just don’t. They don’t care about users enough, they just don’t. Which is why when somebody like Zappos gives even a solid fuck, we go crazy.
-Gary Vaynerchuck
No longer does the company hold all the power. In fact, the power shift is dramatically in the favor of the consumer. This trend is extremely exciting or scary for companies…depending on their customer service philosophy. [...]






